Be The Media

David Mathison to speak at "Romancing the Media" event in Studio City, CA (Feb 11)

David Mathison will be speaking at the "Romancing the Media: How to Woo & Win ‘em Over" event on Valentines Day weekend Thursday, February 11, 2010.

It will begin with Networking at 5:30 pm followed by the Buffet Dinner at 7:00 pm.  The meeting will start at 8:15  pm and end by 9:45 pm.

The cost is $29 each paid-up member and guest paid in advance.  $33 for non-members and at door.

Book Publicists of Southern California was founded in 1976 by Irwin Zucker, also the founder of Promotion in Motion, and is based in Hollywood, California. Its members reside throughout the United States and include many best-selling authors, publicists, publishers and others.

The goal of the programs of the BPSC is to improve the quality of book public relations by providing informative speakers on a regular basis, and providing opportunities for interaction among authors, publicists, publishers and media.

The event is located at the Sportsmen's Lodge Hotel 12825 Ventura Boulevard, Studio City, California.

For more information please visit the BPSC website.

David Mathison returns to speak at the Publishers Association of Los Angeles on February 8, 2010

By popular demand, social media expert David Mathison is back! February's meeting will feature David's expertise in how to sell more books by building your personal and book's brand.

With advice and information applicable to nonfiction, fiction and children's books and authors, David will teach us:

• How to use various social media including Twitter, LinkedIn, and Facebook, to build your brand and sell more books

• How to gain speaking and radio appearance invitations through social networking

• How best to benefit from social media tools-How to develop a personal brand

• Tips-from simply crafting a phrase or branding statement to creating a branding strategy

The event will take place on February 8 at the Felicia Mahood Senior Center 11338 Santa Monica Blvd., West L.A. at 7:00 p.m.  The cost is $5.00 for PALA members; $15.00 for nonmembers.

For more information visit the website

David Mathison is the featured keynote speaker on opening night at the Southern California Writers' Conference in San Diego Febuary 12, 2010

David will be speaking at the 24th Annual Southern California Writers' Conference in San Diego on Presidents' Day Weekend, February 12-15, 2010. The event will take place a the Crowne Plaza San Diego 2270 Hotel Circle North, San Diego, CA.

With all things publishing 3.0 currently overwhelming writers everywhere in their effort to understand and "establish a platform" by feeding their tweets, increasing their Facebook & Friendster followers, blogging relentlessly, podcasting incessantly, post-baiting ad nauseam, and , somewhere in between, among and around all this time-suck devoted to promoting their work, themselves and other pivotal passions, actually write books, who better to address what every author today needs to know than David Mathison.

To register for this event click here or to find out more information go to their website.

David Mathison to speak at 2010 Smart Business Moves Small Business Expo & Conference

On February 3rd, 2010, David Mathison will speak at the Smart Business Moves Small Business Expo & Conference in Stamford, Connecticut. At 2:15pm, David will partake in a panel discussion regarding small business challenges with experts and congressional representatives.

Mathison will also be doing a presentation on “Using Social Media to Build Your Brand and Sell More Products.”

The event is one day only, filled with marketing, viral networking strategies, seminars, panel discussions, business services, products, information, and more, including a reception, book signing, and live music.

Other attendees include small business owners in all industries looking to accelerate the growth of their businesses, corporate executives looking to transition to business ownership, and commissioned professionals seeking technology, products, and information to expand their business.

Attend this event to learn marketing and self promotion strategies and how to use social networking, viral marketing, the latest technologies, products and services to build a high profile business.

The Smart Business Moves Small Business Expo & Conference is being held at: Hilton Hotel, 1 First Stamford Place, Stamford, CT, 06902, from 8:00am - 7:00pm.

Visit Conferences and Expos to learn more about this event and be sure to register now!

David Mathison invited back to United Nations to address executives at Senior Management Retreat (Jan 29, 2010)

David Mathison has been invited back to the United Nations to speak at a Department of Public Information (DPI) Senior Management Retreat. 

In December 2009, Mathison opened his previous visit to the UN with a presentation titled, "Social Media and the UN - Engaging the Public."

This time, Mathison's opening speech suggests that citizen media may fulfill the promise of Article 19 of the Declaration of Human Rights:

"Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference, and to seek, receive, and impart information and ideas through any media and regardless of frontiers."

Attendees included Mr. Kiyo Akasaka, Under-Secretary-General for Communications and Public Information, as well as Chiefs and Directors from the following divisions:

• Office of the Under-Secretary-General
  
• Strategic Communications Division
• News and Media Division
• Outreach Division

Session One:

• The Changing Media Landscape David Mathison: Be The Media
  
• Social Media in the Developed World Alan Levy: Blog Talk Radio
• Implementing Social Media and Creating Buzz by Soraya Darabi: Product Lead, Drop.io; oversees PressLift (former Manager of Digital Partnerships and Social Media Marketing for the New York Times)
  

Session Two:

• Social Media in the Developing World by Merrick Schaefer: Technical Project Manager, UNICEF Innovation Unit
• Measuring the Impact of Social Media by Johna Burke: Senior Vice President, BurrellesLuce
• Economics, Security, and Brand Integrity by Johnny Mone, Senior Vice president, Vamosa, Inc.
  
• Strategic Integration of Social Media by Professor Sree Sreenivasan, Dean of Academic Affairs at the Columbia Graduate School of Journalism

      

Afterwards, the speakers were treated to a VIP tour of the UN.

Attract Millons to Your Message: David Mathison interviews Seth Godin and Scott Stratten

Seth Godin writes the world's most popular marketing blog, is the author of 11 bestselling books, and founder of Squidoo.com. According to American Way Magazine, Seth is "America's greatest marketer." 

Scott Stratten is the author of the upcoming book UN-Marketing: Stop Marketing, Start Engaging. His viral videos have been viewed over 60 million times. Scott writes a popular blog, and has a lucrative speaking career.

“The more people who know your idea, the better you do.”

– Seth Godin

Seth Godin’s primary objective is to spread ideas. Dubbed "America's greatest marketer" by American Way Magazine, Seth Godin writes the world's most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of Squidoo.com.

In today’s interview, find out how Seth Godin and Scott Stratten spread their ideas to millions of people, at low-to-no cost - and how YOU CAN TOO:

To read more, or to get the full transcript for this interview, follow the link...

David Mathison to speak at the Katonah, NY Library on January 23, 2010

On January 23 take advantage of a very special opportunity to learn directly from David Mathison, renowned new media consultant, former VP of Reuter's News Agency and author of Be The Media in a special seminar arranged by Katonah Green and Really Social Strategies at the Katonah Library.

If you have a business, a non-profit organization, a blog, a book or are in the arts, are a filmmaker, entrepreneur, activist, or politician, this is your opportunity to learn essential tools from a leader in independent media.

Learn how David Mathison got 5,000 Facebook Friends, 30,000 Twitter followers in under a year, how he utilizes LinkedIn professionally, and how he builds actual relationships with his audience that translate into sales, international speaking engagements, interviews and more.

The event will take place at the Katonah Library 26 Bedford Rd Katonah, NY on Saturday January 23 at 3:00 p.m.

Be sure to register in advanced by going to the Meetup Page or the Twitvite, and you can get more information from the Facebook Page.

David Mathison and Westchester County TweetUp Raise Funds for Haiti Relief

On Thursday in Pleasantville, NY, during the most recent Westchester TweetUp, David Mathison spoke to guests about the ways they can employ social media to amplify their messages through Twitter, Facebook and blogs.

The TweetUp itself, organized by Westchester140, a group of six Westchester residents dedicated to promoting community through social media, helped raise over $1,300 to support relief efforts in Haiti.

Dozens of community members flocked to the new Jacob Burns Film Center to donate their time, money, and attention to the cause, as well as listen to David speak.

Michel Balkind, David Mathison, and Anthony Colasacco
Photo by Chris Cornell

According to Chris Cornell in the Examiner, a local community newspaper:

"Anyone looking for proof of the power of social media needed to look no further than the third Westchester TweetUp, at the Jacob Burns Film Center's Media Arts Lab in Pleasantville on Jan. 21.

It featured a keynote address by "Be the Media" author David Mathison as well as networking opportunities for guests.

The event, which was fully booked within six days of being announced, raised more than $1,300 for ShelterBoxUSA, a non-profit organization assisting in the relief efforts in Haiti."

Click here to view the full article in the Examiner.

"Be The Media" Author David Mathison to Keynote at the Jacob Burns Center's Media Arts Lab

The event is the 3rd Westchester TweetUp to be held January 21, from 7-9:30 p.m. at the Jacob Burns Film Center's newest gem, the Media Arts Lab located at 405 Manville Road in Pleasantville.

Just one day after the event was announced, half of the event's 80 available spaces had been taken. The first two Westchester TweetUps (held at POUR Cafe and Wine Bar in Mount Kisco) were booked to capacity. Much of the on-line buzz surrounding this 3rd event has been about the event's acclaimed speaker, David Mathison, author of Be The Media.

Mathison will speak about ways individuals and organizations can harness social media to "reach an audinece that only a few years ago was reserved for the multi-billion dollar media conglomerates."

Attendees must RSVP for the event using Twitvite. There is a $10 admission charge.  Click here to find out more information about this event.

UPDATE: This event is sold out. Thanks to everyone for registering. If you were unable to register, you may sign the waiting list.

Additionally, David will be speaking at a free event on January 23 at the Katonah Library, located at 26 Bedford Rd Katonah, Ny at 3:00pm. For more details, click here.

Happy Martin Luther King Day from Monikah Ogando and Be The Media

Business Explosion Coach Monikah Ogando's company, Ogando Associates, was recently named one of the fastest growing companies in the United States by Inc 500.

She recently made a wonderful video in honor of Martin Luther King Jr. that we thought we would share with you.

"Anybody can be great. Because anybody can serve. You don't have to have a college degree to serve. You don't have to know Plato and Aristotle to serve. You don't have to know Einstein's Theory of Relativity to serve. You don't have to know the second theory of thermodymanics to serve. You only need a heart full of grace. A soul generated by love." -Martin Luther King Jr.

Check out Monikah's website and subscribe to her YouTube channel.

"Martin Luther King Jr. had a dream, and lived until his last breath to make it a reality. What are YOU doing with your dream, your message? How are you stepping up and being the difference? Move beyond getting "fed" the news - it's time for you to be the media." -Monikah Ogando

Tonight, David Mathison will be speaking to Mastermind Inner Circle members on seven different ways to spread your message, harness social media to reach your audience, and so much more.

To find more information on Mastermind Inner Circle or to tune in, please visit Mastermind Inner Circle.

David Mathison interviews Michelle Shocked and Chuck Leavell

This week's guests are singer-songwriter Michelle Shocked and keyboardist extraordinaire Chuck Leavell. In a monumental mid-1990s case, Michelle sued her label, Mercury-Polygram, for $1 million, citing a violation of the 13th Amendment, the constitutional right that prohibits slavery.
 
In an out-of-court settlement, Shocked was released from her contract, and was given control of the masters of her songs. Michelle now owns her entire catalog of 100+ songs over her 23-year career.
 
Michelle is a pioneer of the burgeoning "artists' rights" model that we explore in depth in Be The Media.
 
Our second guest, Chuck Leavell, has played keyboard with everyone from the Allman Brothers Band, the Rolling Stones, Train, The Black Crowes, Chuck Berry, Eric Clapton, Aretha Franklin, and George Harrison, among many others.
 
We’ll talk to Chuck about how he got started, his mentors, instructors, inspirations, equipment, and how he managed to accompany so many incredible musicians and bands over the last 40 years.
 
Leavell is also a dedicated environmentalist and tree farmer who has testified before congress on renewable energy. He is the author of two books (The Tree Farmer, Forever Green), and co-founder of The Mother Nature Network, an environmental website, where he hosts two video series in which he discusses sustainability and conservation issues.

How to Create a Free Radio Show: David Mathison interviews Blog Talk Radio CEO Alan Levy

Alan Levy, CEO of Blog Talk Radio, is interviewed by David Mathison, host of Be The Media. We'll discuss why Alan founded the company, the revolutionary impact of BTR on freedom of expression, and go over some of the features and functionality of the platform.

If you listen to the live show, it is interactive and participatory, so you can ask the host and guest questions through Twitter, Facebook, and the chat window. If you missed the live broadcast, all of our shows are archived so you can listen to them at your convenience via the player below.

BlogTalkRadio’s first blog post of 2010 featured the Be The Media Radio launch!

During the New Year, we were busy setting up our new Be The Media radio show on BlogTalkRadio. Our show teaches you how to accelerate your message, build your audience, and earn more revenues.

To kick off the premier episode, we invited Alan Levy, CEO and co-founder of BlogTalkRadio, to talk about how the site has democractized radio, empowered online radio hosts and to discuss the latest in the site’s functionality and features on the platform. Upcoming guests include:

• Jan 13: Michelle Shocked: Singer and Songwriter, and Chuck Leavell, pianist, Rolling Stones (and Allman Brothers, Train, Black Crowe, etc.), and co-founder of The Mother Nature Network
  
• Jan 26: Seth Godin: "America's Best Marketer," and author of Linchpin and Scott Stratten: author, UN-Marketing
• Feb 03: Terry McBride: CEO, Nettwerk Music Group; co-founder, Lilith Fair
• Feb 17: Jimmy Wales: Founder, Wikipedia; and JD Lasica: Founder, OurMedia.org; SocialBrite.org; SocialMedia.biz. Author, Darknet: Hollywood's War Against the Digital Generation.
• Mar 03: Craig Newmark: Founder, Craigslist

Tune into new Be The Media radio broadcasts live on Wednesdays at 5pm ET, available immediately afterward for streaming or download to iTunes.

JD Lasica of SocialMedia.biz interviews David Mathison on “the emerging media model of abundance”

David Mathison was recently interviewed by JD Lasica. Lasica is founder of socialmedia.biz, socialbrite.org, ourmedia.org, and author of the book Darknet: Hollywood's War Against the Digital Generation.

In this interview David talks about his new book Be The Media, revenue models for individuals, websites, and the relevance of public access and community media groups in the age of the Internet.

"The emerg­ing media model is one of abun­dance, dri­ven by a flour­ish­ing of cre­ativ­ity unheard of in any other time in human his­tory. The main benefactors in this new era are the creators and their fans."

"This com­mu­nity media renais­sance I describe is exem­pli­fied by peo­ple work­ing together — not nec­es­sar­ily for finan­cial reward but in com­mon pur­pose to build crit­i­cal, open source infra­struc­ture that helps us all become suc­cess­ful. Examples include the Linux operating system, the Firefox browser, Wikipedia and Creative Commons. Or engaged communities of fans helping an artist go viral by sharing and linking to the artist's work."

Thanks to JD for the opportunity to discuss Be The Media in the welcome community at SocialMedia.biz!

Be The Media referenced in Nancy Humphreys's blog

Recently, Nancy Humphreys included a piece about Be The Media in her blog.

"You'll find a comprehensive overview about these shifts in all creative fields, including publishing, and the implications for businesses that serve creative pockets in David Mathison's Be The Media. David's book is an epic description of the battle going on for control of creative endeavors on and off of the Internet during this decade."

Nancy Humphreys holds an MLS in Economics from the University of Wisconsin-Madison, and has over twenty years experience as an indexer of a variety of economics and business books. She has been a member of the American Society of Indexers since 1985.

Wordmaps, created by Nancy, is an indexing approach designed to promote books by ensuring the index fully supports the goals of the author(s) and publisher(s).

Be The Media featured on Creative Commons blog

Be The Media was featured on the Creative Commons blog this month:

Be The Media is a book for anyone looking to create, distribute, and engage with digital media. Compiled by David Mathison, the book features articles on how individuals are taking control of their own media production and distribution (Part One: The Personal Media Renaissance) and how communities are developing around these producers to showcase their work (Part Two: The Community Media Renaissance).

The book features a chapter on Creative Commons and the Open Source movement, with essays from former CC General Counsel Mia Garlick and Free Software Foundation President Richard Stallman. This chapter, along with nine others, is released under a Creative Commons Attribution-NonCommercial-Share Alike license.

You can download the chapter on CC for free (registration required) and purchase the entire book at Be The Media’s website – a recommended read for those invested in new methods of online creation and distribution.

Almost half of the chapters in Be The Media use Creative Commons licenses.

Your mother was right, sharing is good!

Creative Commons lets us share chapters of Be The Media

Creative Commons is a nonprofit corporation that gives media creators the tools necessary to freely share their work.They developed a series of free licenses that allow works to be legally shared, remixed, ripped, cut, and distributed; a flexible alternative to the restrictions of copyright.

By letting creators decide what rights they want to share with the public, Creative Commons is at the forefront of a new, participatory culture.

That’s why they contributed an entire chapter to Be The Media, a new book where over half the chapters use Creative Commons licenses. This allows us to offer you the entire chapter online for free (see link below)!

It explains what every artist, writer, filmmaker, or musician should know- the basics of copyright law, and the amazing new possibilities offered by Creative Commons licensing.

Download the chapter and you will also get the introduction to part 2 of Be The Media, “We’re All In this Together” by author David Mathison. Mathison brought together over 50 media experts from across the spectrum, including Creative Commons, to contribute to this exhaustive 23 chapter, 536-page book. 

If you found the free chapter useful, you should check out Be The Media, available exclusively at BeTheMedia.com.

Download the free Creative Commons chapter here

As a non-profit, creative commons depends upon donations to continue operations.  Please support their effort, and help them reach their fund-raising goals. 

They rely on the generous support of people like you to help them continue the work they do.

Buy Be The Media from the link below:

Fusebox Radio presents David Mathison

This week, Fusebox Radio's host Mary Nichols (DJ Fusion) invites David Mathison to talk about his book, Be The Media. David discusses the importance of being able to create and distribute any type of media content in a cheaper and easier way. Other topics included:

• Copyright vs. Creative Commons
• Various U.S. Laws that restrict the creative offerings of mainstream media (TV, Radio, etc.) and what the average person can do to about it
• How an artist entering the music industry needs to embrace all forms of Independent Media to form and solid and dedicated fanbase while still earning money and keeping creative freedom
• And much, much more

To listen to the broadcast here!

David Mathison featured in Columbia University School of International and Public Affairs (SIPA) Newsletter

Columbia University alumni David Mathison was recently featured in the the December 2009 issue of the newsletter of the School of International And Public Affairs (SIPA), in recognition of his new book, Be The Media. Mathison earned his Master of International Affairs degree from SIPA in 1995.

Mathison recently spoke at the Columbia University School of Journalism on the "Changing Media Landscape 2009," as an invitee of the prestigious annual Columbia-Hearst Journalism Dialogues.

Be The Media's David Mathison to Speak at the United Nations on "Social Media and the UN - Engaging the Public"

On Thursday Dec 3, 2009, Be The Media publisher David Mathison will speak at the United Nations. He will open the conversation with a presentation titled "Social Media and the UN - Engaging the Public."

Mathison joins speakers Sree Sreenivasan, Dean of Academic Affairs at Columbia University Journalism School, and Blog Talk Radio founder and CEO Alan Levy. 

The event is hosted by the UN's Department of Public Information (DPI).

"The DPI helps non-governmental organizations gain access to and disseminate information about United Nations issues so the public can better understand the aims and objectives of the organizations."

Participants include representatives from the UN, UNICEF, UNDP, UNCTAD, UNIFEM, the World Bank, and the World Food Program, among others.

After the event, Mathison was thanked by Kiyo Akasaka, the UN's Under Secretary General for Communications and Public Information (Full letter from USG Akasaka here):

"I write to express my appreciation for your participation in yesterday's meeting on social media and for your valuable contribution to our efforts to embrace new media at the United Nations.

I note with interest your innovative ideas, such as harnessing the willingness of the public to work on special projects.

As you have rightly pointed out, people are eager to find connections and to align themselves with a worthy cause.

This, indeed, carries a great potential, and I hope that in the coming months we are successful in translating those ideas into action."- Kiyo Akasaka, Under-Secretary-General for Communications and Public Information, United Nations

Participants were given complimentary copies of Be The Media!

David Mathison to speak at the Ridgefield Library, CT Library on Dember 12, 2009

On December 12, 2009, David Mathison will speak at the Ridgefield Library in Connecticut about his book, Be The Media. Mathison is an internationally recognized media expert with more than twenty years of experience in content distribution.

David will talk about how to accelerate your message, your way, and keep the profits. Furthermore, Learn how Mathison got 5,000 Facebook Friends, 30,000 Twitter followers in under a year, how he utilizes LinkedIn professionally, and how he builds actual relationships with his audience that translate into sales, international speaking engagements, interviews and more.

This event will take place in the Dayton Program Room at the Ridgefield Library, 472 Main St, Ridgefield, CT on Saturday, December 12 at 2:00pm.

There is no registration for this event. 

David Mathison at E-Factor event in Amsterdam and Berlin

David recently spoke at the E-Factor event in Amsterdam, located at Spaces, to promote his new book Be The Media. He discussed the ways of creating and distributing content in almost every major media field, including publishing, music, video/film, licensing, blogs, podcasts, syndication and more.

E.Factor, which stands for "The Entrepreneur Factor," is an online community comprised of 800,000 entrepreneurs, investors, venture capitalists, and bankers. It's a virtual marketplace designed for entrepreneurs, by entrepreneurs.

E.Factor.com is a place where entrepreneurs can focus exclusively on making business connections, negotiating deals, exchanging information and promoting their services and products.

The E.Factor community is an ideal way for entrepreneurs to increase their brand exposure, establish a network of high quality contacts, and acquire the funding needed to take their enterprise to the next level. 

David also spoke at the E.Factor event in Berlin, at Zurmoebelfabrik, just two days later. He was particularly excited to speak in Berlin because it is the birthplace of Einsturzende Neubaten, the band that in 2002 pioneered the 'fan supported' model with the "Supporter Album No. 1"

Nov 19-21: US Embassy in Zagreb, Croatia hosts "The Digital Transition: A Regional Conference on Media in SE Europe"

The Digital Transition:  A Regional Conference on Media in Southeastern Europe

November 19-21, 2009: Hotel Palace, Zagreb, Croatia

Hosted by the Public Affairs Section, U.S. Embassy Zagreb, Croatia and including radio, television, and print journalists, academics, researchers, broadcasters, bloggers, and other participants from Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Serbia and Slovenia.

Guest Speakers:

• Kent Collins, Chair, Radio-Television Journalism, University of Missouri Journalism School
  
• David Mathison, Media Expert, Consultant, Author, Be the Media
• J. Eric Braun, Digital Media Convergence Consultant

Video from "The Digital Transition," Day 2

Streaming of the entire 2-day event is available at USTREAM

See full schedule, PHOTOS and more through link below...

David Mathison interviewed on Danish Public Radio

In October, Mathison was a featured guest on Harddisken, a popular program hosted by Henrik Fohn on Danish public radio.

During the program he speaks alongside Xeni Jardin (founder of Boing Boing), Dan Larsen, Nikolaj Sonne, Anna Ebbesen, and Astrid Haug about the challenges independent artists meet when trying to promote their work.

Though most of it is in Danish (David's parts are in English), the interview contributed to a very large number of Be The Media booksales in Denmark.

You can listen to the broadcast from the Harddisken website. The link is located directly under the date, and has a speaker icon next to it.

Columbia-Hearst Journalism Dialogues featuring David Mathison: "Changing Media Landscape, 2009"

On Thursday November 12 from 6:30-9pm,The Hearst Foundation and Columbia Journalism Digital Media Program present the Columbia-Hearst Journalism Dialogues, Columbia J-School's annual look at the journalism revolution.

This year's event features several fascinating influencers on a different kind of panel, with a real conversation among the participants and audience - with no Powerpoint in sight.

CHANGING MEDIA LANDSCAPE, 2009

MODERATOR:

• PROFESSOR SREE SREENIVASAN, Dean of Student Affairs, The Journalism School at Columbia University http://twitter.com/sreenet

SPEAKERS:

• JULIA ANGWIN, WSJ technology editor and columnist; author, "Stealing MySpace: The Battle to Control the Most Popular Website in America." http://twitter.com/JuliaAngwin
  
  
• JOHN BORTHWICK, CEO of Betaworks, a new media company that builds, and invests in, real-time web companies, including bit.ly, Twitter, TweetDeck,Tumblr, Outside.in and gdgt. http://twitter.com/JohnBorthwick
  
  
• ALAN LEVY, founder, BlogTalkRadio.com, an Internet-radio network offering free call-in talk shows, and Cinchcast.com, a new tool for micro-podcasting. http://twitter.com/AlanLLevy
  
  
• DAVID MATHISON, author, "Be The Media: How to Create and Accelerate Your Message... Your Way" and former VP for global syndication for Reuters. http://twitter.com/bethemedia
  
  
• JENNIFER PRESTON, social media editor, New York Times and formerNYT reporter, editor and newsroom manager. http://twitter.com/NYT_jenpreston
  

No RSVP required. FREE. Open to the public. VENUE: Columbia Graduate School of Journalism Lecture Hall. 3rd Floor - 116th Street and Broadway.

Watch the webcast below or here

Penn State: Be The Media's David Mathison to address entrepreneurial media models

David Mathison will present a lecture titled "BE THE MEDIA: Entrepreneurial Media Models, Activism, and Policy" at 7:30 p.m. Wednesday, Nov. 4, in Foster Auditorium of Pattee Library.

The lecture is free for Penn State students and the public.

In addition, he will visit classes on media activism and media ethics while on campus.

Mathison's visit is being coordinated by the Don Davis Program for Ethical Leadership, housed in Penn State's College of Communications:

"The mission of the Don Davis Program in Ethical Leadership is to promote professional, academic and personal integrity within the community of the College of Communications at Penn State."

According to Amit Schejter, associate professor of communications in the Department of Telecommunications (pictured with Mathison above):

"Dave's visit adds to his recent contribution of 150 copies of 'Be the Media' for use by our students and faculty in both conceptual and practical courses. I hope Dave's visit will help motivate the many amongst us who wish to use media to further community engagement and democratic discourse."

David Mathison Interview with Stephen Lendmen of the Republic Broadcasting Network

David Mathison recently spoke with Stephen Lendmen of the Republic Broadcasting Network regarding his new book Be The Media.

Stephen Lendmen received a BA from Harvard in 1956 and an MBA from the Wharton School at the University of Pennsylvania in 1960.

This interview focused on the ways in which the book helps educators, librarians, journalists, and students promote social change by effectively creating and widely promote their ideas.

It also features a lengthy discussion on the second half of the book, the Community Media Renaissance, which outlines the importance of people owning and controlling the distribution infrastructure, versus allowing corporations to control content creation and distribution.

"This com­mu­nity media renais­sance I describe is exem­pli­fied by peo­ple work­ing together — not nec­es­sar­ily for finan­cial reward but in com­mon pur­pose to build crit­i­cal, open source infra­struc­ture that helps us all become suc­cess­ful. Exam­ples include the Linux oper­at­ing sys­tem, the Fire­fox browser, Wikipedia and Cre­ative Com­mons. Or engaged com­mu­ni­ties of fans help­ing an artist go viral by shar­ing and link­ing to the artist’s work." - David Mathison

To listen, click here 

David Mathison speaking about Twitter at Fair Media Council's “Connection Day” (Huntington, NY)

Be The Media author David Mathison will be speaking about Twitter at the Fair Media Council’s “Connection Day,” at the Long Island Hilton on Thursday, Oct 22, 2009 from 8am to 4pm.

More than 600 participants will join over 100 reporters, editors, social media experts, and communication professionals who will present a variety of educational workshops to the public.

See the full program of events here.

It is the only major conference in the country that brings the public together with the news media for a day of open dialogue, networking and professional development.

The event is designed for businesses, nonprofit organizations, students, concerned citizens and those with an interest in news. No matter what your profession, or skill level, there’s something for everyone at FMC’s Connection Day.

David Mathison will be speaking on the following topic:

8:45-10:00am: Guide to Twittering (And Why You Should)

• David Mathison: Author, BE THE MEDIA, former VP, Syndication, Reuters 
• Stephen Fink: Managin Editor, WCBStv.com
• Richard Kessel: President and CEO, NY Power Authority
• Jonathan Ezor: Asst Professor of Law and Technology Director, Institute for Business, Law, and Technology, Touro Law Center
• Jessica Levin: Chief Connector, Seven Degrees Communications

The luncheon features a keynote address by Wall Street Journal and WCBS Radio News 880's Joe Connolly.

One of the many great panels includes a session on "The Future of News, and Why You Should Care," featuring:

• Betty Ellen Berlamino, President & General Manager, WPIX
• Lew Leone, Vice President & General Manager, WNYW-FOX 5 & WWOR My9
• Thomas O’Brien, President & General Manager, WNBC-TV
• Edward Guiliano, Ph.D., President, NYIT/Member, Fair Media Council Board of Directors

The 30-year old Fair Media Council advocates for quality local news coverage, and educates the public to become media savvy.

Click here to register

David Mathison speaking to members of Glazer-Kennedy Insider's Circle (NY-NJ)

The Glazer-Kennedy Insider's Circle is for small business owners, entrepreneurs, executives, employees, and sales professionals who want to get more customers, generate more revenues, and share skills and experience. This Jersey City Chapter Meeting will take place on Tuesday, October 20 at the Jersey City Courtyard Marriott at 6:30pm.

Be The Media's David Mathison interviewed by Michael Ray Dresser

Be The Media compiler David Mathison was interviewed tonight by Michael Ray Dresser of Dresser After Dark, "the place for authors and experts to spread their word."

We discussed the negative impact of media ownership consolidation on content creation and distribution, as well as the new technologies and methods of grassroots, do-it-yourself publicity and marketing.


Michael: "The key is, I've been at this 27 years now. If I could have had this <Be The Media> early on, if I knew this information early on - things I had to learn the hard way - my goodness, how rapidly my career would have increased."

Listen as we discuss sustainable media, citizen journalism, Twitter, Facebook, YouTube, community media, and all the ways of getting your message out to a niche or mass audience.

Listen to the 24-minute clip here

Tonight 8pm ET: sam Horn interviews David Mathison on "Social media strategies for BLOCKBUSTER sales!"

TONIGHT at 8pm ET (5pm PT), Sam Horn hosts a special tele-seminar with David Mathison, compiler of Be the Media.

Be The Media (available exclusively at http://www.BeTheMedia.com) teaches how entrepreneurs, speakers, authors, musicians, non-profit leaders, film-makers, people seeking venture capital - ANYONE with an idea, business, product or service -- can break it out via innovative, do-it-yourself marketing and strategic social media promotion - for a fraction of the price of a publicist or PR firm!

The call is hosted by Sam Horn, best-selling author of Tongue-Fu, and 16-time emcee of the prestigious Maui Writers conference.

Mathison will discuss the following, and more:

• The strategic (and fre*e!) use of social media to drive traffic and sales, such as blogs and RSS feeds, Twitter, Facebook, YouTube, LinkedIn, social news sites such as Digg and Reddit, and social bookmark services such as delicious. Follow him on Twitter and Facebook!
• How Mathison sold over 5,000 copies of his book in just 11 days to one new Twitter follower! See article in the Business section of the NY Times "Your Career: Developing Your Personal Brand"
• Learn how Mathison got Be The Media into the best Journalism, Media, and Communication schools throughout the country, such as Columbia University, the University of Missouri, Syracuse University, the University of Kansas, and the Nieman Journalism Lab at Harvard University.

You don't want to miss this information-rich call! Due to overwhelming demand, yesterday Sam Horn had to upgrade her bridge line to accommodate everyone!

You'll need to register ASAP to secure your spot. We mean it - we are running out of lines.

Registration will be first-come, first-served, so be sure to do this right away:

1.  Email "info@samHorn" with "David Mathison interview" in the subject heading. We will email you the call-in information.

2. If you can't make the call but are interested in getting the MP3 or CD afterwards, please say "David Mathison CD-MP3" in the subject heading. NOTE: The live call is fre*e, but we will charge $19 for the CD/MP3 file.

For more info, contact Cheri at 1-800-SAM-3455 or Cheri@SamHorn.com.

David Mathison speaking at Hofstra University to School of Communication students on “Sustainable Journalism and the Media Revolution” on September 23 at 7 p.m. (Long Island, NY)

BE THE MEDIA author David Mathison will be speaking to Hofstra University students in the School of Communication’s NewsHub, a cutting edge converged newsroom and multimedia classroom in Dempster Hall.

Mathison will be speaking on “Sustainable Journalism and the Media Revolution” to complement the 70 copies of his book, Be The Media, that were delivered to communication students as part of a grant from the Harnisch Foundation. 

Hofstra is the first school to receive books from this grant, with thousands of copies going out to the Graduate School of Journalism at Columbia University, the Nieman Journalism Lab at Harvard, and many others.

Mathison will review the challenges facing journalists, writers, authors, and other creatives (including filmmakers, musicians, bloggers, podcasters, etc), and explore the solutions revealed by the 50 media educators, experts, and activists who contributed chapters to this exhaustive 23 chapter, 536-page book.

Hofstra’s NewsHub was the focal point for live student coverage of the 3^rd Presidential Debate and the Presidential Election, making it the perfect platform for a discussion on sustainable media models. The goal of the grant is to empower young journalists with the tools to succeed in this new media environment.

The presentation begins at 7 p.m. in Dempster Hall, with coffee, cookies, and soda served beforehand. Signed copies of the book will be available to faculty and press. Please arrive early to take advantage of these opportunities.

The book is available exclusively online at Be The Media. You can video below, or online here.

David Mathison speaking at Writer's Digest Conference: The Business of Getting Published (NYC)

Publishing is evolving at a remarkable pace. Today's successful authors make the most of new developments in technology and communication - and anticipate changes on the horizon.

At the Writer's Digest Conference, you'll learn to:
- Choose from a plethora of publishing options
- Ramp up your visibility with an author website
- Make a splash with a strong marketing platform
- Expand your reach via social networking
- Drive vigorous online book sales
- And much more!

David Mathison's Sessions

Saturday, September 19
7:00am-9:00am: Breakfast with the Stars
10:30am-12:pm: Click This! Build an Effective Author Website
2:30pm-4:00pm: Break Free of the Bookstore: Drive Your Online Book Sales

Sunday, September 20
7:00am-9:00am: Breakfast with the Stars

David Mathison will be speaking alongside April Hamilton, a driving force behind the indie author movement, and Chris Brogan, social media expert. This conference will take place at The New York Marriott Marquis in Times Square, New York.

Be sure to register now!

 

David Mathison speaking to members of Glazer-Kennedy Insider's Circle (NY-NJ)

The Glazer-Kennedy Insider's Circle is for small business owners, entrepreneurs, executives, employees, and sales professionals who want to get more customers, generate more revenues, and share skills and experience. This Jersey City Chapter Meeting will take place on Tuesday, September 15 at the Jersey City Courtyard Marriott at 6:30pm.

NYC/NJ Social Media Cruise "Be The Media Book Signing"

The Cruise will take place from 7:15pm-9:00pm on Thursday August 27, 2009.
NYCNY Waterways Twilight Cruise - Pier 78
38th Street & 12th Ave at Hudson River Park, NYC

Tickets are $26 for Adults and $15 for Children ages 12 and under.

This business meeting hosted by Eva Abreu will include a book signing with Author David Mathison. Copies of his book Be The Media will be available but you must pre-register to reserve your advanced copy.

RSVP via Twitter or join the Facebook group

To learn more about the Cruise here

David Mathison to meet University of Missouri School of Journalism Faculty and Students at "Lunchstorm" (Columbia, MO)

On Wednesday August 26th from noon to 1pm in the Reynolds Journalism Institute Room 203A, Fellow Bill Densmore invites you to bring your brown bag lunch for this "Lunchstorm" chat with David Mathison, author of the book, "Be The Media."

As the result of a grant from the Harnish Foundation, faculty who would like to use Be the Media as a class resource can order sufficient copies for their classes for free.

David Mathison speaking at University of Missouri to School of Journalism students on "Journalism & Democracy" (Columbia, MO)

The University of Missouri (or "Mizzou”), is home to the world's first and now the largest school of journalism in 1908, founded by Walker Williams. According to their web site, “Today some of the best journalists in the world have learned their profession through the Missouri Method, which provides practical hands-on training in real-world news media and a strategic communication agency."

Mathison will be speaking to students in Jacqui Banaszynski’s "Journalism & Democracy" class, which is intended as a wrap-up for seniors graduating out of the print & digital (news-ed) sequence. It underscores all they've learned in their time at the J-school about principles, purposes, ethics, etc. Banaszynski holds the Knight Chair in Editing at the Missouri School of Journalism and is on the visiting faculty of The Poynter Institute.  She spent 18 years as a beat and enterprise reporter and she has worked as a reporter and editor for more than 30 years, most recently as Associate Managing Editor of The Seattle Times, where she was in charge of special projects and staff development.

Be The Media contributor Douglas Rushkoff on Colbert Report

Douglas Rushkoff, who wrote one of the Forewords to Be the Media, appeared recently on the Colbert Report promoting his new Book, Life, Inc.

The Colbert Report	Mon - Thurs 11:30pm / 10:30c
Douglas Rushkoff
www.colbertnation.com
Colbert Report Full Episodes Political Humor Meryl Streep

"Reinventing Journalism and Yourself: One Tweet, One Friend at a Time" Conference, August 4, 2009

BE THE MEDIA's David Mathison is hosting a table and participating in Reinventing Journalism and Yourself: One Tweet, One Friend at a Time.

The conference will be held at The Sheraton Boston Hotel in Boston, Massachusetts on August 4, 2009 from 4:00pm to 9:30pm.

We'll give Be the Media books to all 100 participants.

This conference is sponsored by Nieman Journalism Lab at Harvard University, Baruch College, and The Center for Sustainable Journalism at Kennesaw State College.

Read more about the conference here 

Learn how to create a Community Media Center

Marin gets voice on television as new chief of revamped center invites public, nonprofits to produce more local progamming

 by Jim Welte
"The center took over the community access channels from Comcast, which turned over operations to the Marin Telecommunications Agency, along with a one-time $3 million grant as part of Comcast's franchise extension.  The MTA allotted $2.5 million of that money for capital expenses, such as leasing its new space at 819 A Street in San Rafael and turning it into a modern video production facility.

Eisenmenger and his two full-time employees have compiled a wide array of video equipment, including 20 cameras and 12 Apple workstations for audio and video editing.  The renovation of the space is nearly complete, with work on its four-camera studio and control room the final hurdles."

Learn more on how to create a media center in Chapter 18 of BE THE MEDIA "How to Create a Community Media Center"

Find out more

How to Create a Community Media Center

Upfront: Lights...camera...public access!
Don't touch that dial—Marin is back on the airwaves...

by Peter Seidman
"When the Community Media Center of Marin threw the switch June 15 to launch programming on a newly invigorated Community Channel (Channel 26) and a brand new government channel (Channel 27), Marin entered a new media landscape.

The two channels are a key part of a 2006 franchise renewal agreement between the Marin Telecommunications Agency (MTA) and Comcast. It was a long slog from there to here."

The creation of this media center is covered in Chapter 18 of BE THE MEDIA "How to Create a Community Media Center"

Find out more!

David Mathison interviewed by Swami Beyondananda

David Mathison was interviewed by Swami Beyondananda (also known as Steve Bhaerman) on his website, Wake Up Laughing. Swami is known as the "Cosmic Comic" and his work has been referred to as both "comedy disguised as wisdom," and "wisdom disguised as comedy."

 

"The mainstream media is little more than a brainwashing machine stuck on spin. So... if you don't like the current programming, turn off your TV and tell a vision instead." -Swami Beyondananda

To quote the Swami further, "We are living in times of great paradox and contradiction. While the mass media is being amassed into fewer and fewer companies, individuals and grassroots groups now have more resources at their disposal than ever before to produce and share their creative visions with the world. From websites to wikis, social networking sites to viral video messages, a new 'Be The Media' movement is sprouting at the grassroots to counteracts 'weapons of mass-distraction' with a web of mass-construction."

To hear the full interview, view the archives. Registration is required to listen.

Author of BE THE MEDIA, David Mathison speaks at the Publishers Association of Los Angeles on Monday, June 15, 2009 at 7:00 p.m

David Mathison will be speaking at the Publishers Association of Los Angeles on Monday, June 15, 2009 at 7:00 p.m. on Social Media for Authors and Publishers. 

The meeting will take place at the Felicia Mahood Senior Center in West L.A.

It is $5.00 for PALA members and $15.00 for non-members.  If you have any questions or are looking for more information you can contact Sharon Goldinger at pplspeak@att.net or visit the PALA website.

May 26-28, 2009: PMA's Publishing University: The Future of Publishing: How to Thrive in a Digital World. David Mathison presenting ADVANCED TRACK class on Web 2.0; featured in ASK THE EXPERTS sections (New York City, NY)

Founded in 1983, The Independent Book Publishers Association (formerly PMA) is a trade association of more than 4,000 independent publishers that serves book, audio, and video publishers in the US and abroad through cooperative marketing programs, education, and advocacy.

Publishing University, sponsored by PMA, is the most comprehensive and respected educational program in the publishing industry. Publishing University features three days of programming with four keynote speakers, early bird sessions, the Benjamin Franklin Awards Ceremony, and 85 courses in eight tracks:

● Internet
● Marketing
● Sales
● Basic Publicity
● Advanced Publicity
● Editorial and Production
● General Publishing, Legal and Finance
● Advanced Track (See Advanced Track attendee pre-requisites, below)

2009 Publishing University: May 26-28 at the Roosevelt Hotel, 45 East 45th Street New York. Register now.  

Wednesday, May 27 7:00-8:15am: ASK THE EXPERTS

ASK THE EXPERTS, featuring David Mathison
Back by popular demand! Last year, attendees who were able to brave the early hours received thousands of dollars of FREE consulting advice. Don’t miss this special opportunity to meet with speakers and industry veterans for brief, one-on-one, private consultations on a wide range of publishing topics. They can review your publishing direction, book jackets, marketing plans, or anything else on which you’d like feedback. Bring your materials and bring your questions. You will have the opportunity to meet with several experts while enjoying coffee and a continental breakfast.

Wednesday, May 27 (10:30-12pm): David Mathison will present a class on Web 2.0 tools for authors and publishers with publicist and journalist Nettie Hartsock of Hartsock Communications:

Web 2.0 and Social-Media Tools and Techniques: What You Need to Know About Facebook, LinkedIn, Twitter, Social-Media Releases, Blogs, and Microblogging
If you’re ready to boost your social-media savvy but aren’t sure which tools will work most powerfully, you’ll enjoy this class. We will focus on blogging and Web 2.0 social-media tips, tools, and traps; Facebook; and LinkedIn. We’ll also review the advantages of MySpace; why AmazonConnect may be your book’s best friend; and new free tools for optimizing your Web site and press releases. We’ll devote time to what social media can and cannot do for you and take a hard look at the top ten tips for reaching out to bloggers. Microblogging (e.g., Twitter) is rapidly becoming the next cool tool, and you’ll want to find out more. Don’t miss this advanced opportunity to learn how to use and apply the strategies of Web 2.0 communications in your business.

Thursday, May 28 (2-3:30pm): David Mathison will present a class on using advanced social-media tools for authors and publishers with publicist and journalist Nettie Hartsock of Hartsock Communications:

Using Advanced Social-Media Tools for Book Web 2.0 Exposure
You’ve heard about book authors setting up Facebook pages. You’ve watched how quickly blogs can spread a powerful viral message. This hands-on class will give you a step-by-step practical guide to understanding and using various online social-networking tools, channels, and sites for book-publicity purposes. We’ll show you how to avoid common pitfalls. Hear about building blogs, microblogs (Twitter), podcasts, media sharing (Flickr, YouTube), social reference (Wikipedia), social news (digg), social bookmarking (del.icio.us), and even virtual worlds (SecondLife). We’ll also address the new Social Media press release for building online buzz for a book launch. Attendees will leave with a small e-book titled “Get Your Social Media On”—filled with takeaways, action items, two case studies, and a how-to template.

Thursday, May 28 7-8:15am: ASK THE EXPERTS

ASK THE EXPERTS, featuring David Mathison
Back by popular demand! Last year, attendees who were able to brave the early hours received thousands of dollars of FREE consulting advice. Don’t miss this special opportunity to meet with speakers and industry veterans for brief, one-on-one, private consultations on a wide range of publishing topics. They can review your publishing direction, book jackets, marketing plans, or anything else on which you’d like feedback. Bring your materials and bring your questions. You will have the opportunity to meet with several experts while enjoying coffee and a continental breakfast.

May 28-May 31 2009: David Mathison autographing; BE THE MEDIA exhibiting at Book Expo America (New York City, NY)

Last year, BEA had over 37,000 registered attendees and approximately 1,000 media representatives, including all major national news outlets.

Here's how you can "BEA" THE MEDIA:

Booth 4447: We are in booth 4447. You can purchase the book online or on-site.

New Title Showcase: BE THE MEDIA galleys will also be available for review in the New Title showcase.

Free autographed copies: David Mathison will autograph a limited number of free BE THE MEDIA copies on Saturday, May 30 from 3:30-4:30pm at Table 24

NOTE: Joining Mathison in this autograph session will be:

● Table 14: Kathie Lee Gifford: Signing Just When I Thought I Dropped My Last Egg
● Table 15: MJ Rose: Autographing The Memorist
● Table 24: David Mathison: Autographing BE THE MEDIA
● Table 29: Tom Wilson: Autographing Ziggy Hot Off The Presses
● Table 30: Lynn Johnson: Just A Simple Wedding: A For Better or For Worse Collection

This 3:30-4:30 pm Saturday autograph time slot is celebrity-packed. Free copies will be autographed on a first come, first served basis - so be sure to get there early.

Krishna De interviews Be The Media author David Mathison Weds April 29 at 3pm EDT

In today's changing landscape of the traditional media, what opportunities does that present us as business leaders and entrepreneurs if we want to build visibility and our reputation?

Join award-winning branding expert Krishna De and media consultant and author David Mathison as we share tips and strategies about how to connect to your audience directly.


You will find David's new new book, BE THE MEDIA, here.

Connect with David on Twitter. and Krishna on Twitter.

Join the conversation today here, or click on the play button below to listen at your leisure:

David Mathison of Be The Media to make an appearance at the Marin Peace and Justice Coalition's Web 2.0 Potluck on April 27

David Mathison will be making an appearance at the Marin Peace and Justice Coalition's "Fourth Monday Web 2.0 Potluck" on April 27 in San Rafael, CA, to discuss using social media for exposure and advocacy.

The Potluck will focus on how organizations and communities can use social media to spread their message.

Mathison will explain how he successfuly used social media tools such as Twitter and Facebook for networking and promotion. His new book Be The Media focuses on participatory, community-driven media in the Web 2.0 age.

Join Mathison and MPJC Monday night if you want to learn why everyone who has a message now has a platform to share it!

The Potluck will be held at the First United Methodist Church, 9 Ross Valley Drive, San Rafael

David Mathison of Be The Media speaks at "Re-Inventing the World & Facing Global Crisis" conference at SF State University on April 25

Join author David Mathison in a discussion about the changing face of new media and its effect on our culture and society.

On Saturday, April 25, San Francisco State University will be hosting the “Re-Inventing the World & Facing Global Crisis” conference on the complex issues facing our world and how to solve them.

Everyone is welcome to join and invite others to this open space event and even to facilitate the discussion:

"Open Space is a social organizing tool that catalyzes transformative education and supports a community finding itself, helping the energy and wisdom of a group emerge. Participants gather around a topic and create breakout sessions about whatever they personally love, or feel most urgently about."

In his new book, Be The Media, Mathison explains how individuals and communities can partake in the digital revolution for a more open, democratic, and participatory media.

The conference will be in the SF State Student Center – Jack Adam’s Hall. Check in is at 9:00 – 9:30 am and the event will take place 9:30 – 4:00.

Sharon Capehart interviews Be The Media author David Mathison April 23 at 2pm EDT

Listen in today as Sharon Capehart interviews Be The Media author David Mathison about his new book, BE THE MEDIA.

Sharon Capehart, Empress of Empowerment, is an Author, Coach, Speaker and Entrepreneur.

Sharon makes it her mission to “wake up” women everywhere to the incredible potential they have long forgotten they possess.

Sharon is the author of “The Power 2 Be You!,” creator of “A Woman’s Path to Success” as well publisher of the FREE Power Up! ezine.

Sharon’s breakthrough “Path To Success” series helps women build a solid foundation for success. For more information please visit www.positivelywomen.com

David Mathison is a media consultant, speaker, entrepreneur, and publisher of a brand new book: BE THE MEDIA.

This book has something for everyone: From the 21 million self-employed people to small business owners, authors to filmmakers, rock bands to bloggers, talk show hosts to podcasters, you’ll find everything you need to go from concept to consumer, from inspiration to inbox with your message or products.

Be The Media unveils the latest and greatest ways to market and sell your books, music, films, information products and services.

Buy Be The Media now, and get access to their Blockbuster Media Success package - over $10,000 worth of free gifts from over 100 media experts.

You can listen to the interview by clicking the play button below:

Jay Aaron hosts David Mathison on Twitternar Tuesdays on April 14, 2009 at 9 p.m. Eastern

I will be teaching you how to use social media to increase your audience, serve more people, make more profits.

TONIGHT! Tuesday, April 14th, 2009

 
David Mathison